Secrets of the Internet Marketing Experts Series: 2 Keys to Higher Organic Search Engine Rankings
I believe it’s safe to say that regardless of the type of web site you own, drawing the continual attention and favor of the major search engines is very important to your effectiveness on the Internet.
And since it’s never wise for a businessperson to leave their fate in someone else’s hands, it’s imperative that you continually take strides to improve yours.
Think of the Internet as a treadmill running at high speed, stand still and you will actually move backwards as your competitors who are willing to run, pass you by. To play the search engine marketing game, you need to keep your feet moving forward… not just enough to stay in the same place, but fast enough to keep you competitive by propelling you forward ahead of the pack.
That being said, it’s important to understand the motivation behind how the search engines work. Essentially, search engines are judged by you, the user, by their ability to bring you the best matches to whatever it is you’re searching for online -- their inability to do this effectively not only hurts their bottom line but also hurts the usability of the Internet in general.
So it makes a lot of sense that the search engines would take great care in ensuring they are doing the best job they possibly can to help you find what you’re looking for.
I have to say, they certainly have their work cut out for them though. There are tons of very smart people out there continually looking for and exploiting any and all loopholes in an attempt to slant the playing field in their favor. The search engines have essentially assumed the role of policing this activity in order to give all web sites an equal chance at achieving higher rankings. This is why top search engines like Google change their algorithms constantly -- if someone does manage to find and exploit a loophole, it won’t be available for very long. So unless you’ve got nothing better to do, trying to cheat the system is just not cost effective -- I highly recommend that you stick to the tried and true tactics.
What I’m about to share with you, are what I and many other Internet marketing experts consider the 2 most important keys to organically improving your search engine raking. Now are these the only things that the search engines take into consideration when ranking your site? -- Absolutely not! However, these two appear to be the main ones whose importance hasn’t waned over time. So here goes:
1. Fresh, Unique, Relevant Content
Ahh… how the search engines love this… that’s one reason they are so enamored with blogs… because blog content tends to be unique, focused on a specific topic, and updated frequently.
So whether though the posting of your e-zine issues to your web site, posting one-of-a-kind relevant articles, or hosting a discussion forum, just to name a few different things you can do, get into the rhythm and habit of adding in-demand content regularly – I’d recommend at least weekly.
2. Lots of One-Way, Incoming Links from Other High Ranked Sites
This is essentially social proof to the search engines that your web site is important -- and as we stated earlier, this is exactly what the search engines want -- they want to bring their target market the best matches available on the Internet.
Now for the most part, the more web sites that are linked to you, the better! Want to take it up a notch? Don’t just go for quantity, go for quality as well -- Get linked to by other relevant web sites. Want to take it up another notch? Get linked to by web sites that are ranked higher than you. Want to take it even further, have those web sites linking to you use keywords from your destination page as anchor text to represent your link… cool stuff here!
It also important to note that while one-way inbound links appear to be the best kind… this doesn’t mean not to do reciprocal links with other relevant sites… those are good too… they just may not be weighed as heavily as the one-way inbound ones.
So in closing, I’d like to leave you with the notion that if you want to get the most value out of your web site, it’s imperative that you put into place, and take consistent action on, both content and linking tactics for your web site immediately.
© 2007 Online Marketing Muscle -- All Rights Reserved.
Want to use this article in your newsletter, blog or web site? You have my blessing so long as you include the following complete blurb with it (including links).
Liked this article? -- Then you won’t want to miss Long Island-based marketing consultant, coach, and entrepreneur Dean Mercado’s highly acclaimed marketing blog 'The Motivational Marketer’s Journal'. Additionally, for even more small business marketing and success tips, sample the latest edition of his FREE marketing tips newsletter the 'Marketing Minute', -- a weekly multimedia e-zine designed to give you a jolt of marketing wisdom in less than 5 minutes.
Squeeze Page Creator – 4 Easy Steps in Marketing Makeover Generator
The Marketing Makeover Generator is a step-by-step guide to be able to create your squeeze page
and incorporate it into your website. This is classified as an online squeeze page generating
technique, and it will really do you a lot of good to look into these basic steps to make your
squeeze page creation hassle-free for you.
You can choose to tough it out and do things on your own adventurer style. But if you are like
most successful internet marketers, you would go for the tried and tested techniques and then
later make room for experimentation. This system has been tried and tested to be the hassle-free
and fastest way to generate your squeeze page without having to open a book or have a crash
course on technical stuff such as programming or web design.
Step One: Select A Template and Edit It
This is the very first step when it comes to Marketing Makeover Generator. There are already
various pre-existing templates that were made to make your life easier. Once you select a
template, you will have numerous editing options from there. You can choose the colors, upload
your own photo and incorporate it into the template. All within the bounds of the template you
have chosen, you can already form something quite useful for your internet marketing business.
Step Two: Headlines
This is one of the most important aspects as you do your marketing makeover. You cannot expect to
lure your customers if you do not have a killer headline. Think well and hard and take your sweet
time as you construct your headlines. For the most part, most website visitors only look at
headlines and they use it ot decide whether the entire site is worth reading or not.
Even if you are not high on design and programming script, make your headline very catchy, with a
quality that will make a big impression on your readers. Be as brief and aggressive as possible
when you are constructing your headlines.
Step Three: Benefits and Features
Review your benefits and features and note them one by one in your site as you do your marketing
makeover. This is what sells. This is what people come for. So make sure you properly outline the
benefits and features of your business in your site. Make sure that you incorporate it in your
template to sustain the killer headline you have thought long and hard for.
Step Four: Design, HTML and Other Customizations
Once you have dealt with the basics, you can now sit back relax and watch your site make money.
But if you are an epitome of constant self-improvement, perhaps you would not mind some further
polishing. The design may be purely for esthetic purposes, but having a good and user-friendly
web design can attract readers like a moth to a flame.
Customizations and add-ons to your design and site content, among many other things, keeps the
new ideas coming in and materializing in your website.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The
Masterlistbuilder. To find out more on how you can triple your leads, sales and profits. Go to
http://www.Masterlistbuilder.com
Lead Capture Page - The Wonders of Super Squeeze Page Generator
If you are familiar with squeeze pages, then you must be somehow versed on the methods of
creating a squeeze page for your website. This is the tool most internet marketers use to be able
to build traffic, generate leads that are later converted into customers.
One of the emerging favorite tools in generating squeeze pages is the Super Squeeze Page
Generator. If you want to be able to create sophisticated squeeze pages with a limited technical
knowhow, you can learn more about this software and how it works.
What is it?
The super squeeze page generator is a third party software that can cater to some of your
Internet marketing needs. Like the Makeover Marketing generator, you will find the super squeeze
page generator to be a hosted version, but it is more versatile in some aspects. There are
benefits to your super squeeze page generator that you will not find elsewhere.
What can it do for your Internet marketing?
The greatest advantage one gets from Super Squeeze page generator is that it gives your sales
pitches a personalized ring to it. The sales pages will be customized accordingly through the use
of the Super Squeeze Page Generator. It is definitely a tool worth investing upon especially if
you are after some supreme marketing makeover. Not all softwares work as well as Super Squeeze
Page Generator.
How it Works?
Given that your visitor provides his or her name and email address in the squeeze page. With the
use of the Super Squeeze Page Generator, you will find that the followup messages to your
customers will be personalized according to their first names. Also, if your customer provides
more information that can help personalize the sales pitch, it will be incorporated accordingly.
Why it Works?
Most customers are tired of reading the same generic text which tries to sell them something.
People know if you just mass emailed something to them and did not really answer to their
specific needs.
Now, if you have the help of the Super Squeeze page generator, you not only personalize the way
the letters are being addressed to your subscribers, but you also get to make them feel that you
hear their specific concerns. This builds trust faster than any other testimonial ever would, and
it also allows those who read your sales pitches to be able to relate well to what is being said.
How long are you supposed to use it?
You can use it for as long as you want, possibly for as long as you are building your network and
your list. The more your grow into your business, the more refinement and mastery you will get in
using your Super Squeeze Page Generator. You may even modify your squeeze page from time to time
to keep up with the demands of your target niche.
Flexibility is one of the best qualities of the Super Squeeze Page Generator, and any
well-meaning Internet marketer would know how to harness this properly.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The
Masterlistbuilder. To find out more on how you can triple your leads, sales and profits. Go to
http://www.Masterlistbuilder.com
